As you head into the new school year, you may be concerned about the most recently identified infectious disease—monkeypox. As a private school leader, you may wonder what exactly monkeypox is, precisely the signs and symptoms of the disease, how your school should handle an outbreak, and more.

A friend who reaches out only when they want something—never texting or calling to say “hello” or to see how you’re doing—is not a true friend. One-sided friendships aren't worth maintaining, and eventually you’ll stop taking their calls.

Researchers have observed increases in substance abuse and drug overdoses in the United States since the COVID-19 pandemic was declared a national emergency in March 2020. The COVID-19 pandemic also presented unique challenges for people with substance abuse and those in recovery.

A strategic enrollment management plan is a comprehensive process designed to help your school achieve and maintain optimum recruitment, retention, and student graduation rates. A plan helps you develop a holistic understanding of your enrollment environment and provides you the ability to deploy actionable steps toward your goals.

The Covid-19 pandemic has challenged all schools in many ways. It has also caused parents and guardians to reevaluate how and where their children attend school.

Marketing your school in an effective and lucrative way is not easy. It requires constant evaluation and flexibility to keep up with the changing demands of your school and your audience.

In most markets, today’s public schools adequately prepare students for higher education, which has traditionally been a key differentiator for private schools. Now it’s more important than ever to determine what your competitive edge is and how that differs from your local public schools in your area.

Marketing and Budgeting—two essential tools that most definitely correlate. Thanks to the recent pandemic and a little something called inflation, creating (or modifying) your school’s marketing budget has become more complicated in recent years—for example, consider this budget item: the cost of paper has risen over 20% recently!

In part one of this series, we discussed the data science of using Lookalike Analysis to identify a school’s prime enrollment prospective families. In part two, we discussed the strategy of market segment targeting and prioritization which represents the second, complementary method of recruitment prospecting.

It’s that time of year to start thinking about back-to-school events! After two years of uncertainty, most families and students are eager to gather. But as you schedule opening sessions and programs, remember to be flexible. Consider outdoor activities and ways for families and students to remain socially distanced.