Before applying for an open Headship, most candidates familiarize themselves with a prospective school’s history and general prospects. They typically review various advancement and marketing materials, the website, and social media efforts. They may even seek constituents’ viewpoints on issues, goa...

It’s up to the Marketing and Communications Department to set the tone for your school’s parent communication strategy. We recommend using these tactics to guide your efforts.

The coronavirus, a quick-spreading respiratory illness, has reached the United States. Many schools are wondering how to react now that additional cases have been confirmed in the U.S., including cases on college campuses. Schools with vibrant international student programs are looking for guidance.

Many school leaders fear that raising tuition scares away prospective and current families. However, ISM’s research continues to debunk this notion.

Your schedule impacts everything. As School Head, you know the right schedule must reflect your school’s resources, philosophy, and mission, using a mix of available time, people, programs, and space.

See how the Prince of Peace Christian School team implemented new strategies to grow their annual fund by 644% and surpass their biggest goals.

You need your messages to resonate with parents on everything from big picture value to tactical, day-to-day information. But how do you reach them where they are, and ensure they get the information they need? Every generation desires prefers to receive information differently.

Financial aid can be a sensitive topic for families and schools alike.To add to the tension, there will inevitably be families that don’t receive the amount of aid they applied for. Some will accept this number and others will request a conversation with your financial aid decision-maker to hear your school’s reasoning for its award. When it comes to these conversations, keep these tips in mind.

The millennials are here. The millennial generation is typically defined as those between the ages of 25 and 37, meaning many school leaders are seeing millennial parents enter their ranks. What should private-school leaders know about the millennial generation of parents today?

Consider all the buildings on your school’s campus. Is deferred maintenance—the practice of delaying building repairs—slowly and silently destroying your facilities?