Since the spring, most schools have gotten a handle on how distance learning works. Technological and practical obstacles have largely been overcome. However, the long-term concerns about conducting an education experience via a computer are now coming to the forefront. We recently answered some frequently asked questions about distance learning.

The pandemic has proved to be a unique disruptor. It has exposed weaknesses and provided opportunities to overhaul existing models. What schools need to do now is plan for the future—which is still very much unknown. Today, we’re answering some frequently asked questions about what the future could look like.

As a School Head, you are probably facing difficult decisions on a daily basis. You have to answer to families, faculty, staff, and the Board in our current ongoing crisis. It is imperative you are supported in your role, and that you have access to all the resources you need to make mission-critical decisions. We’re answering some of your most frequently asked questions about maintaining a positive Headship.

One of the pillars of an effective fundraising campaign is your school’s Case for Support. The Case for Support communicates with donors and prospects, and begins the process of matching their values and interests with your school’s mission and guiding principles. Here’s how to create a terrific Case that positions your school as a community asset worthy of philanthropic support.

ISM worked with more than 1,000 teachers this spring and summer to help them refine their approach to distance learning. As part of our study, we surveyed them about their experiences. What worked? What didn’t? Here’s what they said.

Do you know which marketing tactics are working at your school and which ones require your attention? Find the answers with a marketing communications audit.

As School Head, you know that supporting diversity, inclusion, and equity requires more than enrolling culturally diverse students. With your Board, you may have considered multiple dimensions of building and sustaining an inclusive institutional culture for everyone. Your Board may have formally endorsed diversity-related initiatives through its most recent planning document. To establish an institutional commitment to authenticity about diversity, be sure to clarify and formalize the school’s “case” by crafting a Diversity Statement.

As a marketing leader, a primary goal is sharing your school’s message with your community. While you already have an email list of former and current families, you are always looking for ways to expand your reach and drive interest in your school. One question we’ve heard often: Should schools purchase email marketing lists of prospective families?

Is your school’s financial aid program producing unintended, negative consequences for your applicant pool and current families? The answer might surprise you. Schools want and need middle-income families to join their communities. Unfortunately, many schools use a financial aid model that actually discourages these families from applying for admission and aid. Here’s why and how to fix it.

Your website is the face of your school, especially when visits to campus are less than ideal. Your school website presents your school’s mission, describes what you offer to prospective students, and persuades families to submit an inquiry. Your goal as a marketing leader? Create content that encourages families to connect with your admission team.