Once a new student enrolls in your school, you may be tempted to take a breather—but it’s time to think about retention. How parents and children experience your school from the get-go can impact their choice to stay in the long-term. Nothing creates a great first impression like a well-designed welcome packet.

Private schools rely on motivated and engaged volunteers to support fundraising initiatives, engage new families, participate in parent and alumni associations, and much more. Recruiting volunteers who make a difference can feel like an overwhelming task—but is vital to your school’s overall success.

Tuition setting is the cornerstone of your school's sustainability—acting as a compass and charting the course for your long-term viability. Consider all the essential variables to your sustainability. Price yourself according to those variables and the mission-driven program you want to deliver.

Almost a year into the COVID-19 pandemic, where do schools find themselves? For many, future enrollment is unclear. While the presence of a vaccine may make in-class offerings more viable, it is unknown if this will have a positive effect on schools’ enrollment forecasts.

School leaders have learned a great deal about educating students in a COVID-19 environment. It is clear that many challenges will extend into the fall. ​​​​​​​Therefore, it is essential for community stakeholders to feel informed about ongoing work, especially how leaders are planning for the 2021–22 school year.

You know social media is essential of your marketing strategy. But if you're wearing many hats, marketing—especially social media—is often the first initiative to fall to the wayside.

We’re back with more answers to your questions about effective fundraising approaches, especially in a socially distanced world. Read on for our best advice about connecting with prospects and donors right now.

The COVID-19 pandemic has presented many hardships. But, like every situation, there are silver linings that leaders would be remiss to ignore.

Between COVID-19, economic recession, and political and social unrest, it is clear that schools must reevaluate priorities to deal with the realities of the current conditions. Every school’s future will rely on these considerations.

The pandemic has altered fundraising approaches for many schools. Some traditional tactics are no longer viable. Schools must strategize new approaches to connect with prospects in a socially distanced world.