There are many audiences you want to reach when marketing your school. You want to appeal to prospective and current parents and students to bolster recruitment and re-recruitment efforts. Perhaps educators want to showcase future teaching opportunities or highlight prominent community members to appeal for their generous support.

Students are encouraged to learn and grow each day, both in and out of the classroom. They are given the tools to become critical thinkers—a gift that will serve them long beyond graduation. Acquiring these skills doesn’t happen in a vacuum; it is achieved when there is an established culture of growth and accountability in all aspects of their independent school.

There is a right way to budget your financial aid program. The proper way ensures that you use it as a tool to advance your school’s mission, while also strategically increasing revenue and enrollment.

Your alumni are some of your school’s most enthusiastic champions. They have matriculated through your programs, experienced your mission at work, and are now members of the community, exemplifying the outcomes your school aims to achieve.

Hiring the best candidates in any industry can be challenging, especially during a pandemic. The stress and time-consuming nature of finding and hiring the right person for a specific role too often leads to settling for an “adequate” placement—not a “best hire.”

If there's ever been a school year where the typical plans, schedules, and procedures have been completely thrown out the window, it's this one. Leading during the COVID-19 pandemic has been trying. It's also created opportunities to rethink systems you always thought were set in stone and completely unchangeable.

In recognition of Black History Month, we’re highlighting a webinar focusing on how schools can respond to the Black Lives Matter movement, originally held last summer. We think it is an important topic to revisit—addressing one of our generation’s most crucial issues.

It’s clear that there is much to do to build and sustain diverse and inclusive communities within private schools for Black, Indigenous, and People of Color (BIPOC) students and alumni. Even as schools become more intentional in their efforts, many still struggle with attracting and retaining BIPOC students.

Many school leaders aren’t aware of their own unconscious biases or the damage they cause—even when they have the best intentions. Vital work to dismantle racism in society today starts with self-reflection—this is the beginning of evoking the changes necessary for society’s evolution.

The private school enrollment landscape was changing even before the pandemic. Over the last 20 years, the number of families who can buy a private education has flattened—even though the number of private schools has doubled.