The Source

The Source
The Source

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See articles for School Heads, Business & Operations, Advancement, Academic Leadership, and Trustees, in addition to Private School News.

How to Hire and Retain BIPOC Employees

School Leadership // May 20, 2022

Not all private schools are on the same page with the diversity issues. Some schools have just begun the conversation about justice, equity, diversity, and inclusion (JEDI) initiatives, while others are implementing significant shifts in both policy and practice.

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Hiring? Here’s Why Applications Yield More Mission-Driven Employees

School Leadership // May 6, 2022

For school leaders engaged in the hiring process, the question of how to narrow the candidate field is a crucial one. With the flood of resumes that typically answer calls for faculty and staff, knowing how to effectively screen applicants and bring in qualified, mission-driven employees is a must. Moving from resumes to application-based hiring is one way to adjust the system and create an alternative hiring practice that maintains integrity.

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Use Your Website to Boost Inquiries Now

Marketing Communications // May 6, 2022

Congratulations—you made it through the busiest part of the admission cycle! Acceptances (and denials) have been delivered; the phone calls from prospective parents have slowed (hopefully); the sun is shining brighter and summer is just around the corner. It’s officially spring and you can take a breather—right?

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How Do You Find What Your Best Prospects Think About You?

Marketing Communications // May 6, 2022

For the school leader seeking to optimally position their school, and the marketing and enrollment management professionals who support them, there is no more important information than what is on the mind of their prime prospective families. Until recently, access to this knowledge was simply out of reach for most schools, since it involved engaging in large-scale market research with large associated costs. What’s changed? A new ability to utilize advanced demographic and lifestyle factor analysis, along with sophisticated analytics, to cost-effectively identify and conduct research among your school’s most valued prospects.

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Five Proven Strategies for Successful Auxiliary Programs

Business and Operations // April 22, 2022

Worries about rising tuition and changing demographics resulting in fewer potential students have led more independent schools to consider auxiliary programs as a viable way to boost revenue and admission efforts. Leading auxiliary programs are both visionary and entrepreneurial.

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