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What are the latest trends impacting private-independent school enrollment? How can you be the most effective in your role as an administrator? How can you help your school meet its mission and best serve your students?

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See articles for School Heads, Business & Operations, Advancement, Academic Leadership, and Trustees, in addition to Private School News.

Boost Engagement and Build Community With Virtual Events

Enrollment Management ● November 22, 2020

Hosting a community-building event in the wake of COVID-19 may seem like an impossible task. But in our current environment, building a community is more important than ever. Here are five ideas for your next virtual community-building event.

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Five Tips for Writing Effective Volunteer Job Descriptions

Fundraising ● November 22, 2020

Once you have published your Guide to Giving and Getting Involved and have identified your school’s volunteer needs, it is time to develop job descriptions for each position. Well-crafted job descriptions help you match the required work with qualified individuals. You also have a reliable estimate of the time, resources needed to be successful, and a set of metrics you can use to celebrate your volunteers’ success. Include the following points when creating your job descriptions.

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How to Make Sound School Decisions

School Heads ● November 22, 2020

School leaders continue to be tested in these uncertain, unprecedented times. As COVID-19 cases rise around the world, you are probably facing tough decisions every day. It’s important to understand how to consider all angles and come to the best conclusions. We recently published five barriers that can impact decision-making. Today we’ll cover methodologies you can use to think through issues at hand and make sound decisions that support your students and school.

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How to Adapt Your Enrollment Strategies for Millennial Parents

Enrollment Management ● November 15, 2020

The truth is, millennials will soon join (and in some lower school parent groups, even overtake) baby boomers and Generation X as the essential target audience for your school's enrollment—if they haven't already taken over this position. As the millennial generation continues to grow, you must adapt your enrollment strategies to appeal to this generation.

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Conducting a School Marketing Communications Audit: A How-to Guide

Marketing Communications ● November 15, 2020

With all the time and effort your team puts into various marketing efforts—including emails, content marketing, social media marketing, print, partnerships, and more—you want to ensure your methods are effective. A great way to evaluate everything you share is through a marketing communications audit. A few weeks ago, we shared the four steps to conduct a successful marketing communications audit. Today we’re going to explore certain elements to ensure your audit is effective.

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Your Questions Answered: What Disruption Has Taught Us

Academic Leadership ● November 15, 2020

We’re back to answer more questions we’ve received from teachers and academic administrators about the pandemic’s impact on teaching and learning. Many want to know what has changed since the pandemic began and where private schools are going from here.

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Why a Customer Service Culture Is a Key School Differentiator

Enrollment Management ● November 8, 2020

Like it or not, parents pay tuition to send their children to private schools—and often have high expectations for that expense. They want to feel cared for by the school—confident that their children will be better positioned for future education and job opportunities because they chose a private-independent school. This requires a focused mindset where faculty and staff have the skills and tools to support parents and students in every interaction. Creating a culture of customer service focus and effort starts with your school’s Leadership Team.

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Teachers' Report: What They Want—and Don't Want—From Their School Leaders

Academic Leadership ● November 8, 2020

We worked with over 1,000 teachers this summer to help them strengthen their approach when it comes to distance or hybrid learning. Teachers continue to crave the same support today as in years past—even if teaching methodologies and delivery methods have changed. Here’s what our teachers shared this summer about administrator actions that did (and did not) work to support them in their job roles.

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The Strategic Role of an Effective Development Committee and How to Create One

Board of Trustees ● November 8, 2020

Your strategically focused Board of Trustees is key to making your development programs effective and sustainable. When your Board centers on decision-making that is future-focused and viability-motivated, your school prospers—inspiring your donors and prospects to commit philanthropic dollars to your school. Your Board and Development Committee must work together to ensure the proper management of donors and prospects. Here's more about fostering the strategic role of an effective Development Committee.

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Reasons Your Distance Learning Approach May Not Work and How to Fix It

Academic Leadership ● November 1, 2020

The bottom line is school, as we once knew it, has changed. When COVID-19 happened, schools tried to use technology to mimic the school atmosphere as it has always been. Many schools followed the same bell schedule, simply "logging" in verses "walking" into the classroom. This proved to be ineffective, and students were disengaged. School Heads may be reluctant to eliminate synchronous learning because it helps occupy a student's time. However, it’s vital to implement concepts in a hybrid learning model.

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