As families face uncertainty about their child’s education and schooling options this fall, your school’s marketing messages matter more than ever before. What your school says to current and prospective families must illustrate your strengths as an institution, your confidence in the future, and your mission as central to every decision that you make.

Diversity, equity, and inclusion (DEI) work should not be a short-term messaging change to address recent events, nor should it be limited to schools that have been asked to or seen a need to address these issues. DEI work at an institutional level is necessary for the sustainability of all independent schools in a competitive market.

There are many LMS available, each with its own features and problems. Here’s what you should know about choosing the right LMS for your school’s needs.

School Heads have found themselves grappling with making decisions in the face of unprecedented uncertainty—the biggest of which may just be whether or not to reopen your school’s physical campus. The rules of the game are changing by the hour. Alas, decision-making cannot be avoided, especially during a crisis. Heads who must make important decisions under duress need to recognize problems that can affect the quality of their decision-making.

The COVID-19 pandemic has created unprecedented challenges for independent schools. The urgent, overwhelming, and ever-changing nature of the COVID-19 pandemic is causing Boards to consider operational issues typically reserved for the School Head and Leadership Team. The most pressing concern, reopening the facility, is such an issue. It is vital that Boards and School Heads work together to make the right decisions.

A positive relationship between the School Head and the Board is fundamental to ensure the future of a private school. During a crisis, this relationship becomes even more vital to the school’s success.

The 2020–21 school year will be a test of the lessons learned this spring. Enrollment management leaders must adapt their strategies to meet families' needs during this pandemic.

Distance learning requires a modified schedule to meet the unique needs of remote education—you cannot simply mirror your on-campus schedule for distance learning at home. This article provides some insight on how to plan your schedule for the coming year.

The annual fund is the foundation of your school’s philanthropic program. Even in uncertain times, your school should continue to fundraise for the annual fund. Here's how to ensure your efforts are effective.

ISM recently conducted a survey to better understand how parents feel about their private school’s transition to distance learning this spring. One thing is clear. When it comes to distance learning and family satisfaction in the new school year, schools will be held to a much higher standard.